E-RAID
For 10 years now, Raid Marketing has been a pioneer of automobile marketing. They have trained a considerable number of car dealers so that they are able to think and act like new generation of entrepreneurs.
History
Since 2006, we are to set up a successful business association with E-RAID in order to help them create a new Web site offering innovative on-demand marketing services committed to promote and optimize car dealer sales.
Citation
Yanick Miron, Vice-president, E-RAID
“The MyriadSuite Industry Partnership Program is very useful for us because it enhances the diversity and the reach of our marketing services via the web.
In a few months only, we collaborated, with MyriadSuite experts, on a project for the MyriadApp applications personalization according to our business needs. MyriadApp now enables us to offer, under our company banner, innovative on-demand marketing services to automobile dealers.
Our new web portal facilitates our client interventions and allows us to extend our marketing services well beyond our local market.”
Challenge
In a first phase, E-RAID needed a web-based information processing system which automates marketing functions for private sales and direct marketing D2C with online results quantification for near hundreds of automobile dealers. Generally, several hundreds of short (few days) marketing campaigns are carried out each year.
In subsequent phases of the project, we will develop several other marketing services of which the management of prospective customers after their visits in dealer show rooms (Walk-Out) in order to improve sale results.
Solution
E-RAID selected the MyriadApp on-demand solution to carry out the following marketing operations:
- Fast and automatic importation of tens of thousands of prospective customers for each car dealer.
- Marketing campaign setup and management
- Generation of profiled prospective customer lists.
- Marketing activity definitions (Calls, e-mails, mass mailing, etc).
- Automatic reimportation of prospective customers enriched with campaign data.
- Customer automatic appointment scheduling
- Telemarketing activities statistical report generation
- Dashboard and performance indicator of campaign results, (scheduled appointments, appointments, and sales)
Results for E-RAID
- Increase in the speed and the fluidity of campaign management.
- Marketing campaign cost reduction with improved campaign profits
- Can plan to add to the number of supported dealers because E-Raid operations are now more efficient.
Results for Car Dealers
- Quick on-demand visualization of campaign results
- Significant sales increases